Virtual training events provide attendees with professional development opportunities. These can either be internal events tailored to employees within your organization, or enrollment which can be opened up to professionals across the target industry. In many cases, participants are offered continuing education credits for participating in the event or specific sessions.

Internal training events can be used to train new hires, provide new product training to your staff, or as regular quarterly refreshers to ensure that all staff are following best practices and protocols.

External virtual training events may act as a form of lead generation. For example, a finance and accounting firm may lead an informational training on small business tax filings, and then follow-up with attendees to generate sales for their tax preparation services. Virtual training courses can also be a revenue source for your company, as many people are willing to pay to attend professional development courses and skills training events.

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