Create a pipeline of potential customers by hosting engaging and informative workshops on key industry topics.
Workshops, also commonly referred to as webinars or masterclasses, are the perfect way to reach potential customers and create a marketing funnel. Workshops and webinars are great because they can easily be adapted to different purposes, audiences, goals, and revenue streams. They are relatively inexpensive to host, fairly brief, and provide minimal barriers to entry for companies and event planners. If you’re new to the virtual event space, this is a great place to start.
Workshops can be streamed live to encourage attendee interaction and give the hosts the opportunity to answer questions in real-time. Hosts generally present information on a specific topic, product, or service over an online conferencing platform, giving attendees the ability to chime in and ask questions verbally or in the chat. Many event organizers also host workshop series to provide multiple short skill-building virtual events.
Virtual workshops can also be recorded and made available as on demand content. This allows you to create a collection of evergreen resources that can be watched by potential customers at any time. You can also sell recorded informational evergreen webinars on an ongoing basis to consumers or use them as gated content to capture leads/emails in exchange for on demand viewing.
SugarCRM Sales Kick Off was a 4-day event hosted by SugarCRM on Social27 Virtual Event Platform. The objective was to bring employees from the sales team together to get them excited and informed about new brand messaging and company updates. The event made use of Social27’s gamification features including Points and Badges and the Leaderboard to boost engagement throughout the event.
Find out how Social27 Virtual Event Platform can help you reach your event goals.